People become more loyal to a product when it has more than just functional benefits to offer. This happens when they get some sort of emotional satisfaction from that product. This can only be achieved by the process of Branding.

This course will take you through the process of building a world-class brand. It outlines how to define your core values, the need to have a brand attitude, key components that must be satisfied when building a brand, etc.

The course is a combination of videos with text excerpts as well as other materials. When you are done watching the videos and reading the other materials, you are required to take the quiz. Taking the quiz will certify that you have exhausted the course content. Afterward, you would be certified.

Click the ‘TAKE THIS COURSE‘ button in the upper right corner to start the course.

Cheers!

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